Return on Investment - Developing Leaders
Lisa is a Marketing Manager in a Professional Partnership. She wants to become Marketing Partner. Her boss, the Managing Partner, felt she needed to work on her gravitas and her deliverables, particularly her contribution to sales and the bottom line. They appointed us to work with her.
Through our early coaching sessions, Lisa made the choice to acknowledge that some of the skills she needed required development. She began to show the passion and began “the lonely work”; the unglamorous tasks that no one tells you to do and the hard work that no one will notice.
Encouraging Lisa to think innovatively and creatively, she developed a “screenplay” for her vision of the business through the discovery that thinking of her company as a film and its staff as the actors, made the task that much easier. This has gone on to form the basis of the Strategic Marketing Plan.
By session six, she had defined the action, necessary by all, to move the company forward into a new era. Not all bought into it. Sessions seven and eight therefore focused on her persuasion skills and her own accountability for the task at hand.
By session ten, Lisa had been nominated by her boss for Marketing Person of the Year 2010, with her intiatives leading to the company itself being nominated for Most Innovative Large Firm of the Year 2010. THEY WON BOTH. He acknowledges that she is now an important member of the management team, adding that she has transformed what they understand marketing to mean.
Lisa is now Marketing Director and has just asked us to provide her TheWorks for the coming year.
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